The Brief
To find a pain point and enhance a country music festival experience with a festival app
The Focus
Enhance user belongingness to the festival through music and peer sharing pre-festival
The tools
Research: Interviews, Persona, Mapping, Card Sort
Interface: Adobe XD, Illustrator
Interview Questions
Problem Space
Card Sort Summary
Journey Map
Scenario
Vijay wakes up to leave for work. He has to finish his remaining two shifts to cover for his weekend to attend the festival. It’s one day to go for the festival.
He gets on the train and starts searching for the bands playing at the festival on a music app to get familiar. He starts the list and over 10 minutes he hasn’t heard a single from the festival bands he likes. He calls up his friend Sunil. He asks Sunil to share if he has playlist for the festival. Sunil send his festival list. After receiving the list he goes through it and finds out that Sunil too hasn’t included the bands he wants to listen to from the festival. By this time his station has arrived and he has to get down to reach work. He feels disappointed that he couldn’t get to listen to the songs he wanted to.
Next day he goes to the festival with his friends however he feels very excluded. His friends are dancing and singing on songs that he could not find on his phone. He can barely enjoy the festival feeling like an outsider. He wished if he could get a ready set of festival songs that the bands were performing he would’ve enjoyed too He feels very upset and isolated.
Proposal
Introducing the Stringfest App!
Features:
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Buy tickets
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Search and play festival music
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Listen to friend's playlists
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Sync with multiple music players for best streaming quality